In 21st century media holds the most power. It stands as the most crucial pillar for every country. From Prosperity to hardships , from good news to bad news , from politics to everyday problems everything is conveyed through media these days. A large part of our lives are controlled by it and we are bound to believe in it. There are some aspects that needs to be discussed regarding media today.
Media influence on the politics of the state
New political media are forms of communication that facilitate the production, dissemination, and exchange of political content on platforms and within networks that accommodate interaction and collaboration. They have evolved rapidly over the past three decades, and continue to develop in novel, sometimes unanticipated ways. New media have wide-ranging implications for democratic governance and political practices. They have radically altered the ways in which government institutions operate and political leaders communicate. They have transformed the political media system, and redefined the role of journalists. They have redefined the way elections are contested, and how citizens engage in politics.
New media have both expanded and undercut the traditional roles of the press in a democratic society. On the positive side, they have vastly increased the potential for political information to reach even the most disinterested citizens. They enable the creation of digital public squares where opinions can be openly shared. They have created new avenues for engagement that allow the public to connect in new ways with government, and to contribute to the flow of political information.
At the same time, the coalescence of the rise of new media and post-truth society has made for a precarious situation that subverts their beneficial aspects. Presently, it appears as if there are few effective checks on the rising tide of false information. Substituting scandal coverage for serious investigative journalism has weakened the press’ watchdog role. The ambiguous position of the media as a mouthpiece for politicians renders journalists complicit in the proliferation of bad information and faulty facts.
Role of media in national and international politics
Pakistani media is described as more open, blunt and proactive than before. It now highlights the social wrong-doings, economic mismanagement and political inaccuracies prevalent in the country. Over the years, Pakistani media has become a strong medium of scrutinizing the functioning of state institutions; instead of offering policy options to the government, it has taken over the task of policy-making.Therefore, this paper endeavors to highlight the role of media in Pakistan by analyzing its evolution, present state of affairs, major media houses, the controlling bodies and its future in the country.
The role of the media in intergovernmental relationships is to be the apparatus that holds the government accountable to the people. This is regardless of the ideological bent of the reporter or the news organization. If an administration is doing something wrong, it must be brought to light.
Unfortunately, the media has become more of an arbitrator of right and wrong using an ideological bias (left or right) than the apparatus of reporting facts.
So if a news organization believes that an administration is evil, bigoted. They will look much more critically at the people who work for it. They will have a tendency to report EVERYTHING that is negative and gloss over the good as an aberration.
On the other hand, if an administration that members of a news organization believe is righteous and good, that administration will not have such a critical eye upon it. And, if something is found to be bad will find that along with the facts in the report, said administration will find excuses and/or the story reported in such a ways as to minimize the bad.
Media point of view towards the politics and how it needs to change
The media play a central role in informing the public about what happens in the world, particularly in those areas in which audiences do not possess direct knowledge or experience. This article examines the impact the media has in the construction of public belief and attitudes and its relationship to social change. Drawing on findings from a range of empirical studies, we look at the impact of media coverage in areas such as disability, climate change and economic development. Findings across these areas show the way in which the media shape public debate in terms of setting agendas and focusing public interest on particular subjects. For example, in our work on disability we showed the relationship between negative media coverage of people on disability benefit and a hardening of attitudes towards them.
Further, we found that the media also severely limit the information with which audiences understand these issues and that alternative solutions to political problems are effectively removed from public debate. We found other evidence of the way in which media coverage can operate to limit understanding of possibilities of social change. In our study of news reporting of climate change, we traced the way that the media have constructed uncertainty around the issue and how this has led to disengagement in relation to possible changes in personal behaviors. Finally, we discuss the implications for communications and policy and how both the traditional and new media might help in the development of better informed public debate.